Netflix Execs Say Advertising Tier Is Off To “Solid” Start; Viewing Is On Par With Ad-Free Level, Will Account For 10% Of Company Revenue In Coming Years

Netflix’s landmark entry into ad-supported streaming, which began last November, is off to a “solid” start and will soon bring in at least $3 billion in annual revenue, executives said. “The hardest step is that first step as you’re crawling,” Co-CEO Greg Peters said during the company’s fourth-quarter earnings interview. Netflix’s decision to offer a […]