ASCI tightens disclaimer guidelines

Manisha Kapoor, chief executive officer and secretary-general of ASCI said: “Over-use of disclaimers made it difficult for consumers to understand all the information in the ads.” She said hence, it was important that claims are crafted in a way that minimises the need for qualificatory disclaimers. “Where disclaimers are needed, they should be presented in a manner that someone who is interested in reading them has the opportunity to do so,” Kapoor added.