Top ten most influential MMA stars revealed with Conor McGregor earning £120k per Instagram post
CONOR McGREGOR topped the list of most influential MMA stars online – earning up to £120,000 per post.
McGregor, the richest fighter in UFC history, sold the controlling stake in his Proper 12 whiskey drink for a for a combined £500m in 2021.
And he averages around £17m-£26m per UFC fight and takes in an additional £8.1m-a-year away from the cage, Forbes say.
The Irishman has over 46million followers on Instagram alone, often flaunting his wealth with pictures of flash watches, yachts and vacations.
According to Middle Easy, McGregor has an engagement rate 0.44 per cent, which at his follower count can bring up to £120k per sponsored post.
An engagement divides the total number of likes and comments and then multiplies by 100 to give you a percentage.
McGregor’s arch nemesis Khabib Nurmagomedov – who beat him in 2018 – is just behind his rival in second.
Nurmagomedov can earn almost £92k each post with an engagement rate rate of 2.18 per cent from his 34.1m followers.
Ronda Rousey, 35, reigned at the top of the UFC alongside McGregor, 34, until her move to the WWE.
She has 16.3m followers with an engagement rate of 0.48 per cent, meaning she can bank £44k a post.
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Former middleweight champion Israel Adesanya, 33, is still one of the most popular fighters in the UFC.
He has 7m followers, with an engagement rate of 1.93 per cent, which can bank him £19.1k a post.
Similarly Nate Diaz, 37, who has now left the UFC, has an engagement rate of 1.36 per cent and with 6m followers, he can earn £16.3k a post.
UFC legend Anderson Silva, 47, is still beloved by fans and has 4.7m followers.
But he has an engagement rate of just 0.10 per cent, meaning he takes home £12.k for every upload.
Khamzat Chimaev, 28, who has 4.6m followers can make £12.6k for a post with 1.88 per cent engagement.
Dustin Poirier, 34, shot to fame by beating McGregor and has 4.2m followers.
It can make him £11.4k for his posts due to an engagement rate of 1.75 per cent.
Making up to ten is UFC icon Georges St-Pierre, who has 4.1m followers, with an engagement rate of 0.37 per cent, which can make £11.2k.