Yves Béhar sets sights on “world-firsts” with new Fusedigital division
“It’s been so interesting to me that a lot of our portfolio, people identify as industrial design”, says Fuseproject founder and creative CEO Yves Béhar of his multidisciplinary studio, following the announcement of its new digital division, Fusedigital. “But really, Samsung The Frame”, he says – gesturing to the picture-frame-cum-TV that hovers behind him in the fake Zoom background – “which is...