I found a bargain dupe for Jo Malone’s pricey perfume in Primark – it’s more 20 times cheaper and smells incredible
ANYONE who’s ever been lucky enough to own a Jo Malone perfume will agree that they pack a long-lasting luxurious scent.
And they are also likely to agree that the price tag of £110 is enough to make your eyes water.
However, one savvy shopper has claimed to have found the perfect dupe for the brand’s popular English Pear and Freesia scent in none other than Primark.
Taking to the Facebook group, Extreme Couponing & Bargains UK, the woman shared her bargain discovery.
Captioning her post, she wrote: “I’m a bit of a perfume fiend and love lots of scents. So for any of you perfume lovers out there I have found the best Jo Malone dupe ever!
“I randomly smelled this Primark perfume today and could not get over how near identical it smells to English pear and Freesia!
“I did another side by side test at home and honestly there is little difference in scent, it also lasted really well! I washed my hands and could still smell a lingering hint afterwards.
“Definitely would recommend if you’re a fan of the Jo Malone scent but don’t want to spend a lot.”
The woman shared a photo of the £3.50 Midnight Haze spritz she had picked up at the bargain shop.
The bottle contains 50ml of perfume, which comes in at £78 at Jo Malone meaning the Primark dupe is 22 times cheaper.
Fellow bargain hunters were quick to thank the savvy shopper for her recommendation.
One wrote: “Thanks for the info…I love primark pomegranate and black tea but cannot get it – will try this one.”
Another added: “The Jo Malone one was my wedding perfume and I love it but can’t justify the price to buy another bottle for every day use. Will defos need to find this and give it a try!”