Beverage of the week: Freshie Organic Tequila Seltzer is gonna clean up come summer time

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey.

One of the benefits of this column is expanding my tastes in alcohol. Whereas the College Football Cocktails line mostly served to indulge in my own terrible booze takes (and, occasionally, openly antagonize my own stomach), Beverage of the Week casts a wider net.

Since I’m open to drink-related pitches, I’ve gotten to try a bunch of new things that wouldn’t typically land on my radar. I was never a hard seltzer guy before, but High Noon made me a convert. I wouldn’t have drank non-alcoholic beer in the past, but Athletic Brewing makes a pretty dang good boozeless brew.

I have not been, in general, a tequila guy. Much of the blame here can be placed on cheap tequilas and the ubiquitous presence of Solo cups in college, and for the most part I’ve avoided it in favor of beer or whiskey. But as canned cocktails grow in popularity its place in the landscape is unignorable. There are gonna be a lot of good to-go tequila drinks out there, so I should probably get on board.

Turns out, Freshie’s Organic Tequila Seltzer is a decent to start.