FlashCloud Employs Machine Learning to Scour Social Media for Prospects 

FlashCloud Intelligence has launched a feature that helps business-to-business (B2B) sellers find prospects on social media.

The new Social Intent feature can be used by B2B sellers to identify prospects who mention specific keywords or topics on social media, FlashCloud Intelligence said in a Friday (March 3) press release.

“We understand the challenges that sellers face in identifying and engaging with prospects on social media,” Jerry Limber, senior vice president of product strategy and revenue operations at FlashCloud Intelligence, said in the release. “Social Intent is designed to provide real-time insights on social media activities of prospects, helping sellers to tailor their sales pitch and engage with them at the right time.”

FlashCloud’s new Social Intent feature uses machine learning (ML) to analyze social media conversations on various platforms and identify “buying signals” related to specific products or services, according to the press release.

The feature is available to all users of FlashCloud Intelligence’s FlashInfo, which delivers insights on market trends, competitor activities and customer behavior, the release said.

“Our goal at FlashCloud Intelligence is to provide our customers with the best go-to-market intelligence solutions that enable them to make informed decisions,” Limber said in the release. “We are confident that Social Intent will help our customers to identify interested prospects and maximize the chances of closing a deal.”

As PYMNTS reported in December, companies have been using artificial intelligence (AI) tools for years to support both front-end and back-end business processes.

There is no better tool than AI for running algorithms and parsing large sets of data, so it is often applied to document digitization and workflow automation.

It has been the silent workhorse powering digital transformation across the contemporary business and commerce landscapes.

In recent developments, the video meetings and online collaboration platform Zoom is embedding AI into more workflows to provide users with “richer, more actionable insights,” Robin AI is using an ML model to let users draft and negotiate contracts faster and save on legal fees, and LendingClub is deploying AI, ML and automation to include people in traditional financial services ecosystems who might have long been excluded.