Rural demand hit but month–on-month, things getting better as feel-good factor emerges: Lalit Agarwal, V-Mart

“At lower price points, products are getting much more attention and much more attraction. We are seeing consumers coming back to the lower price point product but there is still a little bit of concern and stress on the higher price point products. That is where consumers are not spending on the higher price point product and that is very logical.”