HBO Max doesn’t need a new name

HBO Max's parent company Warner Bros. Discovery Inc. reportedly wants to change the name of its Netflix competitor to Max, in addition to content and price changes for the streaming service. According to a new report, Warner believes that the HBO particle of the name is off-putting, preventing new subscribers to join the service. That's why they will supposedly cut the HBO part and call the service Max.

As a long-time HBO subscriber who valued HBO content even before there was a streaming option, I think that's the wrong path to take. Especially considering the confusing days of the service.

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HBO Max doesn’t need a new name originally appeared on BGR.com on Fri, 10 Mar 2023 at 06:50:00 EDT. Please see our terms for use of feeds.