ChatGPT Will 'Be in Everything' GM Exec Says
“ChatGPT is going to be in everything,” said General Motors Vice President Scott Miller.
And eventually, that “everything” could include your new Chevy or Buick.
The automaker is exploring the use of ChatGPT in its vehicles, Reuters reported Friday (March 10). It’s part of GM’s larger partnership with Microsoft, and the latest example of the rising ubiquity of generative artificial intelligence (AI) technology.
In an interview with Reuters, Miller said the chatbot could be used to access information typically found inside a car’s owners manuals, such as garage door codes and calendar schedule integrations.
“This shift is not just about one single capability like the evolution of voice commands, but instead means that customers can expect their future vehicles to be far more capable and fresh overall when it comes to emerging technologies,” a GM spokesperson told Reuters.
The news of GM’s endeavors came on the heels of a report by the U.S. Chamber of Commerce that predicted that “virtually every business” will one day use AI.
As noted here recently, that’s because as tools like generative AI-based engines gain momentum, companies across industries are pairing next-generation data sets with responsive, deep-learning tools that can leverage contextually primed neural networks to a degree once thought possible only within the mind.
“These emergent algorithms, still in the early innings of marketplace deployment, have the potential to drastically change commerce, payments, and business processes more broadly,” PYMNTS wrote last week. “The full scope of that impact and its accompanying set of risks is impossible to know.”
PYMNTS also explored a number of recent partnership and fundraising rounds that show the potential for a “fully connected car,” one that combines entertainment, navigation, real-time data and diagnostics, “and especially payments.”
Payments, that report argues, sits at the center of it all, with the ability to make payments from a car’s dashboard that could offer consumers the incentive to carry out a widening range of everyday activities from their vehicles.
In one recent announcement, Mercedes-Benz said it had begun using Visa technology to allow drivers to make native in-car payments. As reported, Mercedes pay+ will debut on selected models in Mercedes’ home country of Germany this month.
The payments option lets users pay for an array of digital services and shop for connected-car offerings. There’s a biometric component as well, with purchases enabled via a fingerprint sensor mounted in the car.