Commercial breakdown: 2023 United Rentals Work United 500
During the Cup race on Sunday, Kevin Harvick was referred to as ‘the G.O.A.T. of Phoenix Raceway,’ and ‘the king of the desert’. As the laps wound down, that green Ford crept closer to the front, and it seemed Harvick would live up to those titles. As any NASCAR fans knows, however, there is nothing sure in racing, and the win was not to be. During race broadcasts, though, you can be sure of commercials. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 United Rentals Work United 500
Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 6:49 PM
Total minutes of complete race broadcast: 199
Minutes of race broadcast: 157
Minutes of traditional commercials: 42
Minutes of side-by-side commercials: 11
Total number of commercials: 121
Total number of companies or entities advertised: 63
Total number of traditional commercials (not split-screen): 94
Total number of companies or entities advertised: 52
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 29
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Coca-Cola (11 times); Toyota (7 times); Geico (6 times)
Breakdown of what the commercials were, by category:
Fox/FS1
‘Big Bang Theory’ and ‘Young Sheldon’ – 2
USFL theusfl.com – 1
Fox Nation nation.fox.com – 1
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 1
‘The Masked Singer’ fox.com/the-masked-singer/ – 1
‘911’ fox.com/9-1-1 on Fox – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
tubi tubitv.com – 1
Total: 9
Local News/Sports/Points-of-Interest in Penna.
PA Lottery palottery.state.pa.us/ – 3
NBC local news wpxi.com on Fox fox.com – 2
A Comfort Service acomfortservice.com – 1
Evans Roofing & Gutters evansroofingandgutters.com – 1
Total: 7
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 7
Wendy’s wendys.com – 4
McDonald’s mcdonalds.com – 2
Door Dash doordash.com – 2
Golden Corral goldencorral.com/ – 2
Bob Evans bobevans.com – 1
Dr. Pepper drpepper.com – 1
Papa Johns papajohns.com – 1
Reese’s reeses.com – 1
Total: 21
Car/Truck/Bike
ebay motors ebay.com – 3
Ford ford.com – 3
Buyatoyota.com buyatoyota.com – 2
Toyota toyota.com – 2
Toyota toyota.com (Toyota drivers) #ToyotaNation – 2
Vroom vroom.com – 1
Ram Trucks ram.com – 1
Mitsubishi MitsubishiCars.com – 1
Total: 15
Insurance/Health
Geico.com geico.com – 3
Liberty Mutual libertymutual.com – 2
Paxlovid.com – 2
Progressive progressive.com – 2
USAA.com usaa.com – 1
Total: 10
Wireless Phone
T-Mobile/TellMeMore t-mobile.com/tellmemore – 3
Verizon vzw.com – 3
Verizon/Frontline Verizon.com/frontline – 1
Total: 7
Home Improvement
Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 2
ACE Hardware ACEHardware.com – 1
Total: 3
Financial
Ally Bank allybank.com (Alex Bowman) – 2
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 2
Citizens Bank/YouGotThis citizensbank.com/YouGotThis – 1
Total: 5
Education
Pennsylvania Western University PennWest.edu – 1
Total: 1
Technology
Indeed indeed.com – 2
Total: 2
Products/Services for the Home and Personal Use
Entresto.com entresto.com – 3
Ashley Homestore ashleyhomestore.com – 1
Bass Pro Shops BassPro.com & Cabela’s cabelas.com and TrackerBoats.com – 1
Breztri breztri.com – 1
Chewy.com – 1
Federal Firearms federalfirearmsco.com – 1
Howard Hanna howardhanna.com/buy-before-you-sell – 1
PODS pods.com – 1
Primatene Mist Primatene.com – 1
Rybelsus.com – 1
Trelegy trelegy.com – 1
Total: 13
Racing Related
NASCAR.com nascar.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
3:30 PM – 3:33 PM – 3 // 3:33 PM – 3:35 PM – 2
3:35 PM – 3:39 PM – 4 // 3:39 PM – 3:41 PM – 2
3:41 PM – 3:55 PM – 14 // 3:55 PM – 3:57 PM – 2
3:57 PM – 4:02 PM – 5 // 4:02 PM – 4:05 PM – 3
4:05 PM – 4:18 PM – 13 // 4:18 PM – 4:20 PM – 2
4:20 PM – 4:22 PM – 2 // 4:22 PM – 4:25 PM – 3
4:25 PM – 4:31 PM – 6 // 4:31 PM – 4:33 PM – 2
4:33 PM – 4:40 PM – 7 // 4:40 PM – 4:43 PM – 3
4:43 PM – 4:46 PM – 3 // 4:46 PM – 4:48 PM – 2
4:48 PM – 4:53 PM – 5 // 4:53 PM – 4:56 PM – 3
4:56 PM – 5:02 PM – 6 // 5:02 PM – 5:04 PM – 2
5:04 PM – 5:05 PM – 1 // 5:05 PM – 5:08 PM – 3
5:08 PM – 5:29 PM – 21 // 5:29 PM – 5:32 PM – 3
5:32 PM – 5:35 PM – 3 // 5:35 PM – 5:38 PM – 3
5:38 PM – 5:46 PM – 8 // 5:46 PM – 5:49 PM – 3
5:49 PM – 5:56 PM – 7 // 5:56 PM – 5:58 PM – 2
5:58 PM – 6:36 PM – 38 // 6:36 PM – 6:38 PM – 2
6:38 PM – 6:49 PM – 11 // 6:49 PM – checkered flag
Total race brdcst time: 157 // Total comm. brdcst time: 42
Number of companies featured during broadcast: 29
(Fox Bet Super 6 app; United Rentals unitedrentals.com ; Hunt Bros. Pizza; Cheddar’s Scratch Kitchen cheddars.com ; Thomas ThomasBreads.com ; Door Dash; Coca-Cola, Coke Zero Sugar; Monster Energy; 5 Hour Energy drink; Busch Beer, Busch Light Beer; Ford Performance; Toyota; Ram Trucks; Mahindra Tractors; GoodYear; Geico; Progressive; PODS; Breztri; Novartis; Bank of America; Ally Bank; Credit One Bank; Xfinity; Verizon/FrontLine ; World Baseball Classic on FS1; ‘Friday Night Smackdown’ on Fox; ‘Race Hub’ on FS1; ‘Race Day’ and Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:09 PM – 4:12 PM
Ram Trucks; Verizon; Chicago Street Race nascarChicago.com ; Ashley Furniture; Door Dash; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; ebay motors; USAA
5:18 PM – 5:21 PM
Ford Performance; 5 Hour Energy drink; RichmondRaceway.com ; Taco Bell; PODS; Fox Nation; ‘Race Hub’ on FS1; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
6:08 PM – 6:10 PM
Progressive; Gillette; Craftsman ‘Deal of the Race’, Craftsman Truck Series; Golden Corral; ‘Friday Night Smackdown’ on Fox; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
6:18 PM – 6:21 PM
Toyota (various drivers); WeatherTech.com ; ‘Farmer Wants a Wife’ on Fox; Xfinity ; Coke Zero Sugar; MartinsvilleSpeedway.com