Shoppers fume over ‘absolutely mad’ price of daily staple in Boots, Sainsbury’s and Tesco
SHOPPERS are fuming over the “absolutely mad” price of Dove deodorant in Boots and several major supermarkets.
Small aerosols are being sold for as much as £6 a can.
Boots has admitted its £6 price tag was a mistake, but is still charging an “extortionate” £4.50 like Sainsbury’s and Tesco.
Anyone who paid the extra £1.50 is entitled to a refund, the high street giant said.
Customer Paula Louise, who was in the Glasgow Fort branch, said on Twitter: “Hi Boots, are you ok? It’s just you’re selling a can of deodorant for £6 and I can’t quite believe it.”
Her post sparked outrage online from shoppers, who were just as shocked at the cost of the everyday staple.
Law student Zoe Gemma, 24, said: “I think this tweet perfectly sums up the cost of living crisis.
“This deodorant used to be on sale for £2. Deodorant is a small but essential purchase.
“How are we supposed to afford to live if every essential item increases in price three times but our wages stay the same?”
Melila added: “I shed a tear paying for it. Just for it to finish in two weeks.”
Even Boots employees were stunned, with one worker saying: “When it came in I thought it was a mistake on the till. It’s absolute madness.”
Tesco and Sainsbury’s also left punters “gasping” by charging £4.50 or more.
Sarah, from Manchester, said: “I noticed this deodorant in Tesco yesterday at £4.80 for 250ml.”
Amy Duffy, from Tarves , Aberdeenshire, added: “I did the other day too. Genuinely did a, ‘Whaaat?!'”
Senior product designer Katy Dixon said: “I saw it for £4.50 in Tesco and took a gasp.”
And a fourth shopper, who was browsing the aisles in Sainsbury’s, fumed: “This is just crazy.”
‘ABSOLUTE MADNESS’
Dove deodorant and anti-perspirant products are listed online elsewhere for significantly less – though in-store prices can vary.
Wilko and Ocado are advertising cans in the original scent for £2, while it is £2.10 in Waitrose.
The same product is listed on the Superdrug website for £4.79.
Shoppers can get the best deal by doing their research and using loyalty card points, coupons or vouchers.
A Boots customer service adviser said: “This new product has been incorrectly priced in our stores. It should be £4.50 in line with the RRP.
“We are rectifying this and hugely apologise for the error.
“Any customer that has paid £6 will be offered a refund for the difference.”
Writer Mike Jennings, from Leicester, said: “£4.50 is absolutely still a p***take.”