Barcelona unveil new home kit as part of their £237m Spotify partnership… but it will cost fans an unbelievable sum
BARCELONA are out of tune with their fans after announcing a new kit in their £237million partnership with Spotify will cost £350.
The limited edition home shirt for Sunday’s El Clasico against Real Madrid features the logo of popular Catalan singer Rosalia.
And as part of Barca‘s ongoing huge deal with digital music service Spotify, there’s even a highly-exclusive version available for £1746.25.
At least that top will be signed by both starting teams in the men’s and women’s clashes with Real.
Earlier this season, Spotify gave up their sponsor’s place on the shirt for the first Clasico, with Drake’s owl logo displayed on the kit instead.
That emblem marked the Canadian singer becoming the first artist to reach 50BILLION streams of his songs on the platform.
Now it’s the turn of 30-year-old Rosalia.
The logo from her last studio album Motomami will adorn Barca’s shirt as Xavi‘s men attempt to move TWELVE points clear of Real at the top of LaLiga with victory at the weekend.
Barcelona revealed their new top in a quirky, murky promotional video.
The costly kit was shown hanging up in a dark room with a butterfly fluttering around.
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Barca punted the album name by posting: “Calling all MOTOCULERS – Gear up, Rosalia is on our team this #ElClásico. 19/03/2023.”
The club explained: “Barça and Sportify have picked Rosalia because it is a year ago this month that her album Motomami was released, a record that has stretched the boundaries of contemporary music.”
And certainly the new shirts will stretch the pockets of many supporters.