Doctors are the new celebrities—at least in the beauty world

While customers are growing increasingly skeptical of celebrity skincare brands, those created by doctors are booming.

Some skincare aficionados liken Dr. Barbara Sturm to a messiah. Others claim that the price of her eponymous skincare line– a hyaluronic acid serum retails for some $300– amounts to highway robbery. In a crowded space– the skincare category accounts for around 41% of the global cosmetics industry– and with customers willing to spend more money than ever on skincare and makeup, Sturm’s line has stood out due to its high price tag, celebrity endorsements, and its founder’s own mystique. Her popularity is also part of a larger trend: while customers are growing increasingly skeptical of skincare brands launched by celebrities, brands created by doctors– including the likes of 111Skin, Eighth Day, Augustinus Bader and PillowtalkDerm– are booming.

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