Reliance Consumer expands portfolio in home, personal care segments

Reliance Consumer Products Limited (RCPL), a wholly-owned subsidiary of Reliance Retail Ventures Limited, on Wednesday said it has expanded its play in the FMCG segment by launching its range of home and personal care products.

RCPL, which has ambitions to be a relevant player in the FMCG segment, will now compete with the leading players of the segments, such as HUL, P&G, Reckitt etc, with the enhanced portfolio.

Now, RCPL's portfolio includes Glimmer beauty soaps, Get Real natural soaps, Puric hygiene soaps, Dozo dish wash bars and liquids, HomeGuard toilet and floor cleaners and Enzo laundry detergent powder, liquid and bars.

Commenting on the development an RCPL spokesperson said: "Our ambition is to help every Indian household get access to quality products at reasonable price points".

This range of home and personal care products boasts high efficacy with the superior formulation. These have been developed keeping "Real India" consumer problems at their core, he ...