These student athletes' are worth $1 million or more — thanks to partnerships with brands like Mercedes Benz, Target, and Puma

22.03.2023 20:29

Bronny James has yet to enter the NCAA, but he's already doing brand deals with PlayStation, Beats By Dre, and more.

Christian Petersen/Getty Images

In 2021, the NCAA ruled that college athletes would be able to monetize their name, image, and likeness.
The On3 NIL Valuation is an index that keeps track of student athletes' projected annual value.
Based on data from On3, Insider compiled a list of young athletes whose NIL is worth at least $1 million.

Shaqir O'Neal - $1 million

Shaqir O'Neal is the son of former NBA player Shaquille O'Neal, and is currently a freshman at Texas Southern University.

Craig Barritt/Getty

Level: NCAA

Sport: Basketball

Instagram followers: 922,000

Brand partnerships: Silk, Boohoo Man, Epic Games

Blake Corum - $1.1 million

Blake Corum is currently a senior at the University of Michigan.

Icon Sportswire/Getty Images

Level: NCAA

Sport: Football

Instagram followers: 106,000

Brand partnerships: Wolverine Boots, Michigan Army National Guard, Armani Beauty

Sam Hartman - $1.1 million

Sam Hartman is currently committed to attend and play for the University of Notre Dame.

Icon Sportswire/Getty

Level: NCAA

Sport: Football

Instagram followers: 82,000

Brand partnerships: Wahl Grooming, Bojangles, Mizzen and Main

Sam Hurley - $1.1 million

Sam Hurley is currently a freshman at the University of Texas Austin.

UT Austin Athletics

Level: NCAA

Sport: Track and field

Instagram followers: 1 million

Brand partnerships: Polo Ralph Lauren

Xavier Worthy - $1.1 million

Xavier Worthy is currently a junior at the University of Texas Austin.

Icon Sportswire/Getty

Level: NCAA

Sport: Football

Instagram followers: 111,000

Bryce James - $1.2 million

Bryce James is a high school student currently attending Sierra Canyon High School.

Gregory Payan/AP

Level: High school

Sport: Basketball

Instagram followers: 1.4 million

Jared McCain - $1.2 million

Jared McCain is a high school student currently signed to attend and play for Duke University.

Gregory Payan/AP

Level: High school

Sport: Basketball

Instagram followers: 542,000

Brand partnerships: CashApp, Crocs, Champs Sports

Jordan Travis - $1.2 million

Jordan Travis is currently a red shirt senior at Florida State University.

Phelan M. Ebenhack/AP

Level: NCAA

Sport: Football

Instagram followers: 69,000

Brand partnerships: Dollar Shave Club, Direct TV

Nico Iamaleava - $1.2 million

Nico Iamaleava is currently a freshman at the University of Tennessee.

Donald Page/Getty

Level: NCAA

Sport: Football

Instagram followers: 165,000

Brand partnerships: Force Factor

Michael Penix Jr. - $1.3 million

Michael Penix Jr. is currently a red shirt senior at the University of Washington.

Eric Gay/AP

Level: NCAA

Sport: Football

Instagram followers: 27,000

Marvin Harrison Jr. - $1.3 million

Marvin Harrison Jr is currently a junior at The Ohio State University.

Brynn Anderson/AP

Level: NCAA

Sport: Football

Instagram followers: 157,000

Brand partnerships: Monarc Sports

Sunisa Lee - $1.4 million

Sunisa Lee won gold at the 2020 Summer Olympic Games, and is currently competing in her last season at Auburn University before she begins preparing for the 2024 Olympics.

Stew Milne/AP

Level: NCAA

Sport: Gymnastics

Instagram followers: 1.7 million

Brand partnerships: Target, Invisalign, Gatorade

Hansel Enmanuel - $1.4 million

Hansel Enmanuel is currently a freshman at Northwestern State University.

Michael Wyke/

Level: NCAA

Sport: Basketball

Instagram followers: 1.6 million

Brand partnerships: Adidas, Gatorade

Bo Nix - $1.5 million

Bo Nix is currently a senior at the University of Oregon.

Denis Poroy/AP

Level: NCAA

Sport: Football

Instagram followers: 152,000

Brand partnerships: Bose, GOAT

Drake Maye - $1.5 million

Drake Maye is currently a red shirt sophomore at the University of North Carolina.

Denis Poroy/AO

Level: NCAA

Sport: Football

Instagram followers: 47,000

Brand partnerships: Bose

Shedeur Sanders - $1.5 million

Shedeur Sanders is the son of newly hired University of Colorado head coach Deion Sanders, and is currently committed to play at Colorado after spending one season at Jackson State University.

Hakim Wright Sr/AP

Level: NCAA

Sport: Football

Instagram followers: 1.1 million

Brand partnerships: Oikos, Mercedes Benz

Travis Hunter - $1.7 million

Travis Hunter is currently transfer student at the University of Colorado after spending one season at Jackson State University with then-coach Deion Sanders.

Hakim Wright Sr/AP

Level: NCAA

Sport: Football

Instagram followers: 561,000

Brand partnerships: Celsius, Michael Strahan Skin

Caleb Williams - $2.6 million

Caleb Williams is currently a junior at the University of Southern California.

Sam Hodde/AP

Level: NCAA

Sport: Football

Instagram followers: 180,000

Brand partnerships: Celsius, Alo Men