Tesla Fires First Shot In EV Price War

Early this month, Tesla’s Elon Musk announced the company’s next-generation cars would cost half as much as current models. The bombastic statement was completely in character and did not exactly take the media world by storm, but it made its way into rivals’ headquarters and raised some hackles. Musk is notorious for setting his companies’ overambitious targets and then failing to hit them as planned. Yet Tesla did become a profitable company, and it continues to be consistently profitable, with its bestsellers in many…