I’m a make-up pro and have seven must-have Primark products – it’s all you need in your make-up bag and only costs £20
PRIMARK’S make-up counters have been gaining clout over the last few months thanks to the endless dupes.
But it’s hard to know if products are worth the hype before you’ve invested money and time into them.
Luckily for make-up fans, there’s plenty of experts on the case.
Beauty buff Ellie Self has a seven-step, seven-product routine to create the ultimate full face with Primark make-up.
The best bit? You can overhaul your make-up bag with them for just £20.
The content creator quipped: ”If you can get an affordable dupe then why the hell not?!”
The 25-year-old advised to start your make-up with Primark’s Vitamin Enriched Moisturising Primer because “it’s so moisturising that you can use it under make-up or just as skincare”.
The £4.50 tub is a dupe for Bobbi Brown’s £49 Vitamin Enriched Face Base and is designed to make your skin a smooth and hydrated canvas to layer make-up on.
Next in Ellie’s dupe make-up routine is foundation.
She said that the budget store’s Double Coverage Matte Foundation “gave her confidence” when her skin flared up.
The Nottingham-based content creator said: “It gave me confidence when I was going through a breakout phase.
“It covers spots up totally and has such a nice finish.
“It’s a dupe for the Estee Lauder Double Wear Foundation which is one of my favourites.”
Primark’s foundation costs a cool £5 and contains skincare ingredients like hyaluronic acid and spf 15.
Ellie then reaches for the budget shop’s Foundation Pressed Powder which has “buildable coverage” and a matte finish.
It costs £2.50 but was dubbed “value for money” by the beauty buff because you can use it to set liquid foundation, as well as on its own.
She explained: “Yeah it’s technically a foundation, but it’s really good for layering on top of foundation too.
“I like a lot of coverage so it’s perfect for me.”
Ellie then carves her face with the £2.50 Foundation & Contour Stick – which is multi-use like the powder.
Beauty sleuths on Tik Tok have theorised the contour stick is a dupe for Kiko Milano’s version.
For blusher, she uses the Primark Cream Blush first – which is a dupe for Charlotte Tilbury’s Beauty Light Wand in Pinkgasm – and layers it with the High Pigment Powder Blush.
She said: “The cream blusher is a dupe for Charlotte Tilbury and as we all know, that’s very expensive.
“Both blush products are good for a full base as they’re shimmery too, so you don’t need to add a highlighter on top.”
The Cream Blush costs £4.50, while its powdered partner is just £1.50.
Ellie finishes her look with a lick of gloss, opting for Primark’s £1.50 High Gloss in Pink Macaroon.
PRIMARK MAKE-UP
Ellie's seven standout products
- PS… Vitamin Enriched Moisturising Primer £4.50
- PS… My Perfect Colour Double Coverage Matte Foundation £5
- PS… My Perfect Colour Foundation Pressed Powder £2.50
- PS… My Perfect Colour Foundation & Contour Stick £2.50
- PS… Pro Cream Blush £4.50
- PS… High Pigment Blusher £1.50
- PS… High Shine Lip Gloss £1.50
The YouTuber concluded that she’s always “super impressed” with the quality of Primark make-up and finds the dupe formulas very similar to the real deal.
Her seven standout products come to a total of £22, meaning you can overhaul your make-up bag without breaking the bank.