Udaan plans to expand FMCG reach 6-fold to 10,000 small towns, villages

Riding on the opportunity in the cold beverages segment in rural areas, B2B e-commerce unicorn Udaan is planning to expand FMCG vertical reach six-fold to around 10,000 small towns and villages in a year, a senior company official said.

The Lightspeed Ventures Partners-backed firm is expecting to double its business in the cold beverages segment on a year-over-year basis in the upcoming summers, Udaan FMCG Business head Vinay Shrivastava told PTI.

"Given the wide choice of partner brands available on the platform and our expansion across Bharat through Project Vistaar, we are targeting growth of around 100 per cent YoY in cold beverages on the back of strong demands from retailers/kirana owners in rural markets," Shrivastava said.

Udaan has undertaken an ambitious project by the name of "Project Vistaar' to grow the FMCG business and tap rural opportunities.

Started in the Ghazipur and Jaunpur districts of Uttar Pradesh, the company is servicing rural markets, having up to 3,000 ..