How this pro-breastfeeding company might actually help new moms’ mental health

Brands that empower women to feel good about breastfeeding are hard to come by. One new startup seems to have the right idea.

There’s a lot of money to be made off of making women (and mothers, in particular) feel like their bodies aren’t enough. We’re looking at you, Victoria’s Secret—not to mention makeup companies, cosmetic surgeons, and, oh yeah, the formula industry, which, while necessary, also routinely profits off of new mothers’ insecurities around breastfeeding.

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