Earlier this month, Reliance relaunched the iconic soft drinks brand Campa, entering into the turf of US cola majors PepsiCo and Coca-Cola. It had priced competitively at Rs 10 for a 200-ml bottle and Rs 20 for a 500-ml bottle. Experts say Reliance does its homework very well and is quite successful at it. It has been strongly focused on areas of private consumption.
