Village called Egginton scrambles to find stolen Easter eggs
An ‘Easter obsessed’ village woke up to find the ‘eggs’ in their parish name had been sneakily hidden in a massive hunt.
Residents of Egginton, in Derbyshire, were surprised by Cadbury who stole their ‘eggs’ featured on street signs and notice boards.
Around 600 villagers embarked on a giant Easter hunt to find the missing names.
They were led to a large purple Cadbury Easter egg in a nearby open space, made up of hundreds of smaller eggs – one for each resident.
Local resident Emma Malvenan said: ‘I spotted the “egg” had gone missing from the sign at the end of my lane and wondered what in the world could have happened.
‘Before I knew it, I was part of a giant Easter Egg hide. I couldn’t believe Cadbury had come to our little village to have some Easter fun with us.
‘It really brought everyone together and I’m so pleased we got to be part of it – we’ll remember this day for a very long time.’
Egginton is especially passionate about Easter and celebrates each year by decorating houses, streets and historic buildings in preparation for various festivities.
The huge egg hunt celebrated the return of the Cadbury WorldWide Hide, a virtual challenge where people can hide an egg anywhere in the world on a map for someone they love using Google Maps Street View.
Cadbury brand manager Laura Gray added: ‘We are thrilled to have created such a memorable Easter surprise for the people of Egginton to mark the return of the Cadbury Worldwide Hide.
‘We wanted to do something a little different this year and really get people talking – we believe hiding the whole village has done egg-actly that.’
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