Bing Chat ads will start the ChatGPT privacy discussion we desperately need

It has finally happened: a ChatGPT-based product is getting ads. That's Bing Chat, of course, and nobody should act surprised. It was only a matter of time until someone monetized a generative AI product with ads. As a reminder, OpenAI is doing it with a ChatGPT Plus monthly subscription. But the arrival of ads on Bing Chat is actually great for a different reason. It'll hopefully open the ChatGPT privacy talk we desperately need.

As exciting as generative AI might be, let's all remember these language models gobble up large amounts of data, including user data. Companies like OpenAI, Microsoft, and Google will need all that data to train the AI models. But what happens to our data while we chat with AI via ChatGPT, Bing Chat, or Bard is still unclear. And how that data will impact the personalized ads experience.

The last thing I want is an AI product to remember everything I chat about and then deliver incredibly targeted ads in its responses. And I don't even want to imagine a future where AI products would be preprogrammed to drive conversations toward product placements and ad clicks.

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Bing Chat ads will start the ChatGPT privacy discussion we desperately need originally appeared on BGR.com on Thu, 30 Mar 2023 at 06:50:00 EDT. Please see our terms for use of feeds.