8 Ways to Use Social Media to Increase Brand Awareness for a Clothing Store

A Listly List - On the surface, it's simple: brand awareness = people being aware of your brand. And how do you use social media to build this brand awareness? Social media has become a critical marketing tool for clothing stores: the global online fashion market is predicted to grow to [$872 billion by 2023](https://www.salecycle.com/blog/featured/online-fashion-retail-11-essential-statistics/), and [74 percent of consumers rely on social networks](http://web.archive.org/web/20190127124030/https:/sproutsocial.com/insights/social-networks-influence-buying-decisions/) to help them make purchase decisions. Here are eight ways you can use social media to increase brand awareness for your clothing store: - Utilize user-generated content, Track your performance, Showcase your brand's unique personality and values, Leverage hashtags and trends, Host giveaways and contests, Implement a customer loyalty program, Collaborate with influencers and fashion bloggers, and Engage with customers through regular posting