In the last four months, the FMCG arm of Reliance Retail Ventures has announced entries into soft drinks with the Campa and Sosyo Hajoori brands it had acquired; beauty soaps with Glimmer; and natural and hygiene categories under Get Real and Puric brand names, Dozo dishwash bars and liquids, HomeGuard toilet and floor cleaners, and Enzo laundry detergent powder, liquid and bars.