We review Mejuri's affordable gold jewelry collection to see what makes them so popular with millennials
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- Mejuri is a Canadian jewelry brand that makes affordable, fine jewelry meant for everyday wear.
- Their D2C model means you can find a 14K gold diamond necklace made with ethical materials for $300.
- Learn from our review of Mejuri about what makes them a recurring purchase for so many.
If you're looking for everyday jewelry that's both inexpensive and made to last, then Mejuri is likely already on your radar among the best places to buy affordable fine jewelry online. Mejuri was founded on the idea that people deserve to shop for fine jewelry for themselves without waiting for an excuse to do so.
This thinking has paid off — their data showed that over 90% of customers are purchasing jewelry for themselves, and since their launch Mejuri has had product waitlists of 100,000 people at a time.
If you take a look through Mejuri's site, it's easy to see that success and customer retention were inevitable. For starters, Mejuri prices are remarkably affordable relative to the rest of the industry . You can buy a diamond, 14-karat gold necklace for $300 — not exactly pocket change, but still more accessible for Mejuri's demographic.
What's more is that Mejuri doesn't try to keep up with trends. As Mejuri co-founder Justine Lançon told Insider in 2018, "We design products we, our friends, and our community would actually wear. It's not just something you put on your Pinterest board for 'someday.'"
Mejuri
It makes sense to buy the "nice" version of jewelery basics — you'll wear them often, and own them forever. It's for this very reason that Mejuri has a minimalist jewelry collection with pieces like hoops, studs, rings, and chains.
Besides the classics, Mejuri has edgy upgrades to essentials that cleverly blend in with the rest of your jewelry collection — like the robust Zodiac series or hoops ranging from smooth to beaded to gem-set. Most hoops come in pairs, but some styles can be ordered as a single unit.
Mejuri also offers meaningful transparency of their ethics policy regarding luxury items. It ensures all diamonds are conflict-free, and it works exclusively with ethical suppliers. Some jewelers, like Couple and Clean Origin, actually go one step further with lab-grown diamonds.
What we wear from Mejuri
Mejuri jewelry has become a recurring purchase among Insider Reviews reporters. Executive editor Sally Kaplan loves the Small Gold Hoop Earrings ($58) because of how small and dainty they are, and explained that "they're representative of Mejuri to me as a brand — they don't try too hard or feel fussed over." In her own Mejuri review, Senior health reporter Julia Pugachevsky praises her Bold Pearl Hoop Earrings ($98) as a unique approach to the pearlcore trend. And I'm wearing the Stacker Ring ($78) right now, as I do almost every day.