Snap’s AR is getting down to business

The tech behind Snapchat’s silly AR lenses is getting all-new uses such as virtual Men’s Wearhouse try-ons and turning Coke machines into a form of entertainment.

In a world in which augmented reality can feel like it’s perennially tomorrow’s news, Snapchat is one of the few places it’s already being embraced at scale. Each day, 250 million of the app’s 375 million daily active users summon its AR lenses to transform themselves with new virtual hairstyles (or no hair at all), baby faces, instant face tattoos, rainbow teeth, fantasy pets, and much, much more.

Read Full Story