ChatGPT and Generative AI for Social Media Marketing: Reality, Hype, What's Next, and How to Prepare

Many social media marketers are already experimenting with generative AI tools. However, these fascinating new tools aren't the solution for every marketing scenario. 

Social media managers and their agency partners who are responsible for social marketing are able to quickly develop content for a long list of platforms and navigate ever-changing rules and tools. Of the responsibilities these managers face, generative AI could help most with brand marketing, creative development, and customer service. The most promising use cases for the tools are in kick-starting the creative process, creating assets, and repurposing content. 

However, when navigating this new technology, there are limitations to keep in mind prior to a full rollout. Generative AI is not plug-and-play and requires training as well as a great deal of oversight. It also won't resolve the biggest pain points of keeping up with evolving formats, new platforms, and algorithm changes. Additionally, due to the negative perception from consumers, it is unlikely that they will be receptive and trusting of generative AI use in social media. 

Since this technology is evolving quickly, some companies feel like they'll be left behind if they don't experiment. Want to learn more about actionable steps for brand-side social media leaders and the agencies that support them? Click here to purchase this report directly from Insider Intelligence.