Audi's The Domino Act installation in Milan explores circular design
Dezeen has teamed up with Audi during Milan design week to capture its installation featuring mirror-clad monoliths lined up like dominoes around the brand's Audi House of Progress exhibition exploring circular design.
Called The Domino Act, the installation was designed by Gabriele Chiave, former creative director of Marcel Wanders Studio and co-founder of design studio Controvento.
It was intended to symbolise the progress that Audi has made towards introducing some of the principles of circular design into its design and production processes.
As its name suggests, the installation draws on the concept of the domino effect – how one action can set off a chain of events that build up cumulatively to have a bigger impact.
The installation comprises 22 monoliths covered in reflective surfaces that interact with their surroundings and natural light.
The circular configuration is intended as an artistic representation of the principles of circular design.
Through the theme of interconnectedness, Audi aims to highlight how a single strategic decision could set in motion a virtuous process that results in greater conservation of resources and recycling of materials.
Steps the brand has already taken towards circularity include extending the lifespan of its vehicles, as well as conserving energy, minimising waste and mitigating carbon emissions during the production process.
The installation was designed as part of the Audi House of Progress exhibition and is on display in the Piazza del Quadrilatero courtyard of the Portrait Milano hotel from 17 to 23 April, as part of Milan design week 2023.
Milan design week 2023
See our Milan design week 2023 guide on Dezeen Events Guide for information about the many other exhibitions, installations and talks taking place throughout the week.
Partnership content
This video was produced by Dezeen for Audi as part of a partnership. Find out more about Dezeen partnership content here.
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