Top Dem super PAC starts Biden ad blitz, pledges $75 million campaign effort
A top Democratic super PAC will launch a six-figure digital advertising blitz in six battleground states on Wednesday, a day after President Joe Biden kicked off his 2024 reelection campaign.
Priorities USA, according to plans first shared with POLITICO, will also announce its overall investment target of $75 million for the 2024 presidential cycle — $5 million more than its 2020 target. The group will use the money to reach voters in key battleground states including Arizona, Georgia, Michigan, Nevada, Pennsylvania and Wisconsin.
Most of the money will be used for online advertising, but the super PAC will also direct funds toward training Democratic organizers on digital campaign skills, its fellowship program and also its voting rights push, as the group continues to invest in voter protection litigation before the next election.
The president’s long-awaited announcement on Tuesday allows Biden to begin fundraising for what will be an expensive campaign. But his April launch also gave the green light for Democratic groups like Priorities USA to jumpstart 2024 efforts backing the president.
“It is essential to remind voters of what’s at stake in 2024, and to do so online. Issues such as abortion access, protecting our climate, curbing gun control, making health care more affordable and making our economy work for every American will be the centerpieces of this campaign,” said Danielle Butterfield, the group's executive director.
Founded in 2011, Priorities USA is among the Democratic Party’s largest political action committees. But it won’t be the only one supporting Biden, or the main one for that. Future Forward, which already has been running TV ads, will likely be Biden’s primary outside spending apparatus, though American Bridge and others are also expected to have a share in the campaign’s portfolio.
There was also some uncertainty about the role Biden-allied Building Back Together might play after the 2022 election. But instead of paid media campaigns, BBT will focus on coordinating among Democratic groups to highlight the Biden administration’s efforts to implement the president’s agenda.
Priorities’ ad, titled “Our Strength, Our Champion,” focuses on the Biden administration’s accomplishments and echoes the tone of Biden’s announcement video — with imagery of Jan. 6 and Biden’s leading GOP opponent, former President Donald Trump. House Speaker Kevin McCarthy, Rep. Marjorie Taylor Greene (R-Ga.) and Florida Gov. Ron DeSantis, another expected 2024 GOP candidate, make appearances as well. The ad will stream in English and Spanish.
The ad then runs through a list of Biden’s accomplishments, noting that he has “worked across the aisle,” “protected marriage equality,” “took historic climate action,” and “lowered health care costs.”
In the final seconds of the video, with Biden’s voice playing in the background, “Joe Biden is fighting with us. Let’s finish the job together” flashed across the screen.