Twitter relaxes cannabis ad rules to lure in more advertisers from US
Twitter under its 420-friendly owner Elon Musk earlier this year became the first major social media company to allow cannabis advertisements.
Now, the platform is relaxing those rules in an attempt to lure in more advertisers from U.S. states where marijuana is legal.
Going forward, certified advertisers may feature packaged cannabis products in ad creative, Twitter said in a post on its website.
Previously, cannabis advertisers could not show any products in their ads, nor could they actually promote their sale.
They may also continue responsibly linking to their owned and operated web pages and e-commerce experiences for CBD, THC, and cannabis-related products and services," Twitter said.
The billionaire Tesla CEO has been forced to make huge cost cuts and scramble to find more sources of revenue to justify his $44 billion purchase of Twitter.
The platform also removed a ban on political advertisements in January.
Still, companies interested in advertising cannabis products o