People are only just realising why the McDonald’s logo is red and yellow and their minds are blown
HAVE you ever wondered why McDonald’s chose red and yellow as the colour scheme?
The fast food giant has used their signature colours since opening in 1955, and the reason behind their choice lies in our psychology.
Psychologist Karen Haller is a leading international authority when it comes to colour.
She explained that certain combination of colours have a powerful impact.
Karen said: “Red triggers stimulation, appetite, hunger; it attracts attention.
“Yellow triggers the feelings of happiness and friendliness. When you combine red and yellow it’s about speed, quickness. In, eat, and out again.”
And, yellow is the most visible colour in daylight, meaning the famous golden arches are sure to catch a hungry person’s eye.
She added: “The language of colour is communicated quicker to the brain than words or shapes – as they work directly on our feelings and emotions.”
The realisation has set social media on fire, and many users are putting in their opinions online.
One user said: “I thought it looks like French fries, and that’s why they use this colour?”
Another said: “I also read somewhere that it stimulates hunger.”
Many McDonald’s restaurants have recently refurbished their stores to include more of the colour green, especially within the shop frontage.
According to Karen, the intention is to create a very different dining experience.
“Green elicits the feelings of nature; natural and environmentally friendly,” she said.
“It’s no longer about rushing in for a quick bite to eat. You can relax, get comfortable, linger over a coffee.”
Earlier this month, McDonald’s made a major change to it’s popular £1.99 meal, and fans are thrilled.
The fast food chain has extended the number of menu items customers can get for the cheap price after completing a survey.
Before March 29, you could get a Big Mac, Filet-o-Fish, Vegetable Deluxe and either one medium Fries or Side Salad for £1.99.
But the terms and conditions on McDonald’s website now say this has been extended to more items.
Since April 1, customers can get six Chicken McNuggets, one Big Mac, a Filet-o-Fish, McChicken Sandwich, Quarter Pounder with Cheese, or one McPlant, with either one medium Fries or one Side Salad for £1.99.
It comes after the chain hiked its prices in 2022, including its fan favourite cheeseburger.