Swiggy partners with apna to hire 10,000 gig workers from tier 2, 3 cities
Online food delivery platform Swiggy has partnered with jobs and professional networking company apna to create 10,000 hyperlocal opportunities for its quick commerce grocery service -- Instamart -- in 2023.
With this, the company is aiming to strengthen its delivery workforce in tier 2 cities.
Announcing the partnership on Thursday, apna shared that in 2022, over 15 lakh users from tier 2, tier 3 cities and beyond applied for 30 lakh delivery roles on the platform, comprising almost 70 per cent of the new users growth in the delivery segment.
Acquiring talent from tier 2 and 3 cities has been a daunting task for many organisations, owing to challenges such as lack of orientation, industry knowledge, inadequate experience, and ignorance about the current market scenario.
This problem is particularly pronounced in India, where companies have long struggled to hire talent from smaller cities and towns.
"With opportunities for delivery partners emerging in deeper pockets of the count