Ice-cream brand Baskin Robbins looks at 20% growth in India in FY24

Premium ice-cream brand Baskin Robbins is looking at a 20 per cent growth in India in the 2023-24 financial year, a company official said.

Mohit Khattar, the CEO of Graviss Foods, which is the master franchise for Baskin Robbins in South Asia, said the company was not perturbed by Reliance's foray into the segment as competition is good for the industry.

Following are the excerpts from an interview he gave to PTI:

Q. What is your growth strategy in India?

-- The growth strategy for Baskin Robbins in India centres around innovation in every aspect -- the products we have, the way we serve our customers, the way we advertise. So it's all about reaching out to different audiences.

Q. How do you plan to expand in Tier 2 and Tier 3 cities?

-- We are present across 239 cities in India. So, we are already in Tier 2 cities. It is not that difficult for us. It is about getting our products right, which is what we're more focused on -- whether it's different flavours or beverages. One of t