How Taylor Swift’s Eras Tour Is Taking Over U.S. Cities
It’s been a long time coming. Two years after the pandemic-forced cancellation of Lover Fest, the tour she’d planned to promote her 2019 album Lover, and five years after the Reputation Tour embarrassed skeptics by becoming the highest-grossing tour in U.S. history, Taylor Swift is now steering her juggernaut Eras Tour from city to city, cutting a cultural swath the likes of which have rarely, if ever, been seen before.
This isn’t hyperbole: Swift concerts have long been costume-heavy, dance-packed events with as many sets as a Broadway production. The Eras Tour kicks the pageantry up several notches, boasting a three-hour setlist and tons of nifty stage tricks. And coupled with feverish post-pandemic anticipation, Ticketmaster-induced chaos, and a musical catalog that’s ballooned post-Lover with an overwhelming amount of new and re-recorded material, the Eras Tour has proven that it can’t be confined to something as dinky as a state-of-the-art football stadium.
Nope, this thing is a city-eater.