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2023

Bajaj Electricals looks to improve margins

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He said in the past six months, the company has repositioned and relaunched its two largest brands - Bajaj and Morphy Richards - and has just launched a new premium and aspirational brand Nex. Next, the company will reposition its cookware brand Nirlep. As of 2021-22, the margin of the consumer business was 6.8%. The company is yet to announce its 2022-23 financials.














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