Sterling Holidays to add new hotel each month to cash in on tourism growth

Sterling Holidays Resorts Ltd, a part of Thomas Cook India group, plans to add a new hotel every month in the second half of this year to cash in on the robust growth witnessed in domestic tourism, according to a top group official.

The company expects the number of properties to increase to 55 during the course of next year, Thomas Cook (India) Chairman and Managing Director Madhavan Menon told PTI.

As on April 30, 2023 Sterling has 2,447 rooms across 40 resorts, out of which 15 company-owned resorts, 10 leased and 15 management contracts. It plans to add 188 rooms across six resorts in the first half of the current financial year.

"Sterling Holidays Resorts, which is becoming a hospitality business from what was originally conceived as a timeshare, is going to add a new hotel every month in the second half of this year," he said.

Menon further said, "We are going to see nearly a 50 per cent increase in the number of rooms we will offer at Sterling over the next one and a half ...