Nature and Machinery Come Together in an Immersive Jewellery Concept Store in Shanghai

Commissioned to design the first physical store of Chinese jewellery brand BABAMA, located in Xintiandi, Shanghai’s stylish fashion district, Atmosphere Architects created an otherworldly space that not only encapsulate the brand’s industrial-style aesthetic but also embodies the three foundational concepts at its core: nature, machinery, and the heart – the latter as a biological source of life.