Samsung’s “5G-first” approach is critical to its strategy of winning the Indian market, and it is leveraging Samsung Finance Plus to increase its depth in the sector. By launching 10 5G phones since January 2023, the company has helped drive sales of 5G smartphones upward, reaching a sales share of over 50% in India for the first time. In Q1 2023, Samsung had a 20% market share in the country’s smartphone market, and a 24% share of its 5G shipments. The firm is ultimately looking to capture consumers who want to upgrade to 5G smartphones with its financing schemes and programs.
