The 'purple revolution': Here's everything decoded about this fragrant movement

In a charming town nestled in the beautiful landscapes of Jammu and Kashmir, a unique and vibrant movement called the 'purple revolution' has taken root. This movement began when farmers decided to cultivate lavender, a fragrant and colourful plant, on the slopes of the region. Now, the momentum of this revolution is growing stronger as scientists from the CSIR-Indian Institute of Integrative Medicine delve into the study of lavender's medicinal properties.