Apple didn't let the media take photos or videos when trying the $3,499 Vision Pro headset – and journalists could only test the tech in a private room
Justin Sullivan/Getty Images
- Apple's $3,499 Vision Pro headset was the main focus of its Monday event.
- However, there are no photos or videos of people using it beyond the company's official ads.
- While journalists had 30-minute demos, they were banned from taking photos or videos.
The Apple Vision Pro headset was the biggest announcement at its Worldwide Developers Conference on Monday, but there's nothing beyond official ads that show people actually using the $3,499 device.
If you want to see the Vision Pro in use, you'll have to wait a bit longer to see anything that isn't curated by the people selling it.
Neither Tim Cook, nor any other Apple exec, has been pictured wearing the device, which Bloomberg journalist Mark Gurman put down to "meme control." Others suggested Cook hadn't been seen in the headset because he wears glasses.
After all, there are a few unflattering photos of Mark Zuckerberg wearing Meta's headsets – and Twitter still made plenty of memes about the Vision Pro.
Even with the Vision Pro's EyeSight feature, you're unlikely to look very cool wearing "nerd goggles."
As well as no images of execs wearing the tech, the media was also seemingly banned from filming or taking photos of journalists trying it out, with several reviews of the headset mentioning this fact.
"Unfortunately, I can't show you any of this because everyone there was banned from recording anything," the BBC's Zoe Kleinman wrote.
Joanna Stern for the Wall Street Journal said: "Apple wouldn't let me take photos or video of the experience, but here's my attempt to bring you inside the headset."
Even YouTubers like Marques Brownlee — who has 17 million subscribers — were left talking about the headset with only Apple's official footage on display.
All of the 30-minute demos took place behind closed doors as well.
The Journal describes the private room as being a short golf cart ride away, and according to Wired, it was in a building built specifically for Vision Pro meetings.
Apple execs also declined to speak on the record about the headset, Wired reported.
Despite this, the Vision Pro is getting pretty good reviews, and you'd hope so given its huge price tag.
Apple did not immediately respond to Insider's request for comment.