Pornhub attacks states for passing “unsafe” age-verification laws

Starting today, Pornhub visitors in Virginia, Mississippi, and Arkansas will see a "very important message" on the adult website's homepage. Pornhub's public service announcement prompts visitors to contact representatives and oppose recently passed age-verification laws in these states that Pornhub claims puts children and all users' privacy at risk. If users don't support Pornhub before laws go into effect, the company says, Pornhub could potentially restrict access in these states—a threat it already followed through on in Utah.

In the PSA, adult entertainer Cherie Deville tells Pornhub users that instead of states requiring ID to access adult content, "the best and most effective solution for protecting children and adults alike is to verify users' age at a device level and allow or block access to age-restricted materials and websites accordingly."

According to CNN, this PSA is part of a larger effort by Pornhub and its private equity owners, Ethical Capital Partners (ECP), to work with big tech companies to create new device-based age verification solutions. So far, ECP partner Solomon Friedman told CNN that ECP has lobbied Apple, Google, and Microsoft to "develop a technological standard that might turn a user’s electronic device into the proof of age necessary to access restricted online content."