Diageo India bullish on India; advocates for inflation-indexed price increase, harmonised tax structure

Diageo India is "positive" about the opportunity in India and advocated for an inflation-indexed price increase and a harmonised tax structure for the liquor sector in the country. The British spirits maker is "positive" about the opportunity as a whole in India and advocated for placing alcohol under the GST regime, which would have collateral benefits of shutting down the illicit liquor trade, making it a far more controlled industry even for the state governments.