Commercial breakdown: 2023 Grant Park 220
On Sunday, the NASCAR Cup Series ran its race on the streets of Chicago. As the Xfinity Series had to fight rain over two days to get its race in, and wasn’t totally successful at getting in every lap, NASCAR fans were a bit worried for the Cup race. As it turned out, this race, too, was not fully completed; but thankfully it turned into a slam-bang-wow-did-you-see-that spectacle, complete with an unexpected winner (Congratulations to Shane Van Gisbergen!) Besides all of that it wouldn’t have been a race without commercials, of course. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Grant Park 220
Start time to record race/commercial periods: 6:15 PM
End time to record race/commercial periods: 9:28 PM
Total minutes of complete race broadcast: 193
Minutes of race broadcast: 156
Minutes of traditional commercials: 37
Minutes of side-by-side commercials: 9
Total number of commercials: 114
Total number of companies or entities advertised: 61
Total number of traditional commercials (not split-screen): 93
Total number of companies or entities advertised: 56
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 21
Total number of companies or entities advertised: 15
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Sonic (6 times); Coca-Cola (6 times); Toyota (6 times); local PA news WPXI (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
College Football on Peacock – 1
‘Justified: City Primeval’ on FX fxnetworks.com/shows/justified-city-primeval – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
The Open Golf on NBC, USA, Peacock – 1
Peacock peacocktv.com – 1
Super Moto Cross on Peacock supermotocross.com – 1
‘Today’ nbc.com/today – 1
Toyota US Track & Field USATF.org – 1
Women’s US Open Golf uswomensopen.com – 1
Total: 9
Movies
‘Gran Turismo’ granturismo.movie – 1
‘Oppenheimer’ oppenheimermovie.com – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 5
PNC.com pnc.com – 3
BigButlerFair.com bigbutlerfair.com – 1
Total: 9
Restaurants/Food
Sonic sonicdrivein.com – 5
McDonald’s mcdonalds.com – 4
Wendy’s wendys.com – 2
Golden Corral goldencorral.com/ – 2
Applebees applebees.com – 2
Coca-Cola cocacola.com – 2
Coke Zero Sugar us.coca-cola.com/zero-sugar – 1
Long John Silver’s ljsilvers.com – 1
Subway Subway.com – 1
Total: 20
Beer/Alcohol
Keystone Light keystonelight.com – 4
Busch Light busch.com – 1
Total: 5
Car/Truck/Bike
Ford ford.com – 3
Buyatoyota.com buyatoyota.com – 2
Advance Auto advanceautoparts.com and Die Hard batteries diehard.com – 1
Chevy chevy.com – 1
ebay motors ebay.com – 1
GoodYear goodyear.com – 1
ShopHonda.com shophonda.com – 1
Toyota toyota.com (Toyota drivers) #ToyotaNation – 1
Vroom vroom.com – 1
WeatherTech.com weathertech.com – 1
Total: 13
Insurance/Health
FoldsofHonor.org – 2
Progressive progressive.com – 1
Total: 3
Wireless Phone
Mint Mobile mintmobile.com – 1
Verizon/Frontline Verizon.com/frontline – 1
Total: 2
Home Improvement
Kioti tractors kioti.com – 2
Total: 2
Financial
InnovationRefunds.com – 4
Ally Bank allybank.com (Alex Bowman) – 2
Discover discover.com – 1
Total: 7
Legal
Edgar Snyder edgarsnyder.com – 1
Morgan & Morgan ForthePeople.com – 1
Pond Lehocky Giordano LLP pondlehocky.com – 1
Total: 3
Technology
Amazon amazon.com – 2
MakersWanted.org – 2
GolfNow.com – 1
Leidos leidos.com – 1
Total: 6
Products/Services for the Home and Personal Use
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 2
Breztri breztri.com – 2
PODS pods.com – 2
Chewy.com – 1
Farxiga.com farxiga.com – 1
Total: 8
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 2
Daytona International Speedway daytonainternationalspeedway.com/ – 1
Pocono Raceway poconoraceway – 1
Total: 4
Race brdcast times: // Comm. brdcast times:
6:15 PM – 6:16 PM – 1 // 6:16 PM – 6:17 PM – 1
6:17 PM – 6:32 PM – 15 // 6:32 PM – 6:33 PM – 1
6:33 PM – 6:45 PM – 12 // 6:45 PM – 6:48 PM – 3
6:48 PM – 6:58 PM – 10 // 6:58 PM – 7:00 PM – 2
7:00 PM – 7:06 PM – 6 // 7:06 PM – 7:09 PM – 3
7:09 PM – 7:32 PM – 23 // 7:32 PM – 7:34 PM – 2
7:34 PM – 7:38 PM – 4 // 7:38 PM – 7:40 PM – 2
7:40 PM – 7:46 PM – 6 // 7:46 PM – 7:49 PM – 3
7:49 PM – 7:57 PM – 8 // 7:57 PM – 8:00 PM – 3
8:00 PM – 8:03 PM – 3 // 8:03 PM – 8:06 PM – 3
8:06 PM – 8:13 PM – 7 // 8:13 PM – 8:16 PM – 3
8:16 PM – 8:21 PM – 5 // 8:21 PM – 8:23 PM – 2
8:23 PM – 8:29 PM – 6 // 8:29 PM – 8:31 PM – 2
8:31 PM – 8:45 PM – 14 // 8:45 PM – 8:47 PM – 2
8:47 PM – 9:05 PM – 18 // 9:05 PM – 9:08 PM – 3
9:08 PM – 9:18 PM – 10 // 9:18 PM – 9:20 PM – 2
9:20 PM – 9:28 PM – 8 // 9:28 PM – checkered flag
Total race brdcst time: 156 // Total comm. brdcst time: 37
Number of companies featured during broadcast: 17
(Elk Grove Village elkgrove.org ; Sonic; Wendy’s; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer, Busch Light Beer; Toyota; Geico; Progressive; Leidos leidos.com ; Northern Tool & Equipment; PODS; Enhance Health enhancehealth.com ; Advent Health; AMR.net ; Credit One Bank; Xfinity, Xfinity Mobile; ‘Hot Wheels Ultimate Challenge’ on NBC; NASCAR.com/FanRewards ; NASCAR.com/Drive ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
7:17 PM – 7:20 PM
Wendy’s; Toyota; Xfinity; ebay motors; Celsius; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; ‘Hot Wheels Open Challenge’ on NBC
8:40 PM – 8:43 PM
Toyota (various drivers); Coke Zero Sugar; Ashley Home Furniture; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; Advance Auto Parts & DieHard Batteries ; NASCAR.com ; ‘Macy’s 4th of July Fireworks’ on NBC
8:57 PM – 9:00 PM
Xfinity; Sonic; Ashley Home Furniture; Toyota (various drivers); Celsius; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; ‘The Voice’ on NBC