Researchers ask: Is time-constrained promotion effective in sales?

Consumers are constantly bombarded with enticing product promotions and time-limited offers. That might be a flash sale on an e-commerce platform or a time-constrained deal at a physical store. Businesses use these marketing tools to trigger consumers and so drive sales. Research in the International Journal of Services Technology and Management asks whether consumers are so gullible or whether cynicism means such promotions are largely ineffective.