B&M shoppers race to buy brand new Zoflora product spotted on shelves today
IF you’re a cleaning fanatic then there’s a good chance you own at least one Zoflora product.
The cleaning brand, which is loved by Mrs Hinch, is renowned for creating disinfectants with gorgeous scents.
Now they’ve sent fans into a frenzy by launching their first ever carpet cleaner.
Bosses at Zoflora said their carpet fresh and care foam is perfect for odour elimination, fragrance, and cleaning.
They said: “Over time, carpets can start to look tired and dull especially in living rooms, hallways and on stairways but, don’t replace.
“Revive, refresh, renew with Zoflora carpet fresh and care foam.
“If your rugs, carpets, or upholstery need a little TLC, why not add it into your cleaning routine, to help keep them looking newer, and fresher for longer.
“The brand-new formulation provides an easy way to clean and freshly fragrance high traffic areas all around the home.
“It’s as easy as 1,2,3 with Zoflora carpet fresh and care foam – simply shake, spray, and sponge.”
The cleaning foam can be used on carpets, rugs and furniture including sofas and chairs – and it smells of Zoflora’s most popular scent, Linen Fresh.
Zoflora’s expert perfumer said: “It’s so exciting to be able to bring one of Zoflora’s core fragrances into a brand-new product format.
“With notes of cotton flower and lily, Linen Fresh is a crisp, refreshing blend that captures the outdoor freshness of light breezes over clean linen, and brings it into your home.”
The £5.99 Zoflora carpet cleaner was due in B&M stores last week but only hit shelves over the weekend due to a delay.
And cleaning fanatics are desperate to get their hands on it.
One said: “I’ve been to two B&Ms and can’t find it yet! I can’t wait to try.”
A second added: “I haven’t managed to find it yet.”
A third wrote: “On the hunt for this.”
Meanwhile, a fourth said: “Still can’t find it in my local B&M.”
Others who have managed to get hold of the new cleaning essential are already raving about it, as one gushed: “Absolutely love using this.”
Another tried two B&M stores before finally finding it at Phoenix Retail Park in Linwood, Lanarkshire, today.
He said: “It was worth trying another store, I can’t wait to give it a go.”
The Zoflora carpet foam will also be available in Morrisons from July 17 from £7.
Before its release, it was tested by 450 consumers who ranked it as a market beater – getting a score of 4 out of 5 stars.
In addition, 94% of home user testers rated it as excellent and 80% said they would buy the product in the future.
One tester commented: “The fragrance was lovely, not overpowering… the carpet looked cleaner and more alive.”
Michelle Chadwick, Senior Brand Manager at Zoflora, said: “This is an exciting time for Zoflora as we bring our renowned fragrance credentials to a brand-new product format.
“It represents a milestone next step for us, as we transition Zoflora into a multi-format, multi-purpose cleaning brand for consumers’ wide range of cleaning needs.
“We’re very much looking forward to seeing how our customers react and engage with this new product.”