AMAs are the latest casualty in Reddit’s API war

Ask Me Anything (AMA) has been a Reddit staple that helped popularize the social media platform. It delivered some unique, personal, and, at times, fiery interviews between public figures and people who submitted questions. The Q&A format became so popular that many people host so-called AMAs these days, but the main subreddit has been r/IAmA, where the likes of then-US President Barack Obama and Bill Gates have sat in the virtual hot seat. But that subreddit, which has been called its own "juggernaut of a media brand," is about to look a lot different and likely less reputable.

On July 1, Reddit moved forward with changes to its API pricing that has infuriated a large and influential portion of its user base. High pricing and a 30-day adjustment period resulted in many third-party Reddit apps closing and others moving to paid-for models that developers are unsure are sustainable.

The latest casualty in the Reddit battle has a profound impact on one of the most famous forms of Reddit content and signals a potential trend in Reddit content changing for the worse.