Coles own brand range expands into Malaysia with Jaya Grocer 

Supermarket chain Coles is taking its products to Malaysia under a partnership with local retailer Jaya Grocer. 

Under an exclusive agreement, Coles will introduce 200 products to the market, taking Jaya Grocer’s Australian products offerings to more than 1000 across its network of 43 stores and GrabMarts. 

“This partnership is a strategic decision from Jaya Grocer’s end to serve the large Australian expat community,” said Daniel Teng, deputy CEO at Jaya Grocer. 

The collaboration is in line with Jaya Grocer’s Australia Fair, which is supported by the Australian Trade and Investment Commission (Austrade). 

Earlier this year, the Australian supermarket chain joined hands with Thai retail giant Central Food Retail to launch its products into Thailand. Austrade is also supporting Coles’ access to other Southeast Asian markets, including Singapore and the Philippines.

• Further reading: What Chinese grocery chain Freshippo learned from Coles and Woolworths.

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