Twitter will continue to attract more users simply because it is providing a much higher variety of content for a more diverse demographic set of users

Threads, a text-based app built by Meta to rival Twitter, is live. The app, billed as the text version of Meta's photo-sharing platform Instagram, became available Wednesday night to users in more than 100 countries — including the U.S., Britain, Australia, Canada and Japan. Despite some early glitches, 30 million people had signed up before noon on Thursday. Threads, which Meta says provides "a new, separate space for real-time updates and public conversations," arrives at a time when many are looking for Twitter alternatives to escape Elon Musk's raucous oversight of the platform since acquiring it last year for $44 billion. But Meta's new app has also raised data privacy concerns, and is notably unavailable in the European Union. For more on Twitter's fiercest rival yet, FRANCE 24's Tom Burges Watson is joined by Niam Yaraghi, Associate Professor of Business Technology at Miami Herbert Business School at the University of Miami and Nonresident Senior Fellow at the Brookings Institution's Center for Technology Innovation.