Chelsea fans divided as new 90s-themed home shirt is unveiled as they question sponsor and ask ‘wtf is the badge doing?’
CHELSEA’s new 90s-themed home shirt has left fans divided.
A gang of current stars modelled the jersey which is without a main sponsor and has a multi-coloured badge and Nike swish.
The design left some fans in awe while others were simply confused.
One said: “No sponsor???”
Another agreed: “The no sponsor thing is so sad.”
One added: “Bruh wtf is the badge doin.”
But another argued: “Love the retro feel.”
And one said: “I think it’s beautiful.”
Chelsea have had a turbulent time trying to replace previous sponsor mobile phone provider Three.
The Blues looked set to sign a deal with Paramount+, but it was blocked by the Premier League.
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League bosses intervened as they feared a link-up with the streaming service could upset rights holders.
It would not be permitted under the Deed of License – a contractual agreement between the league and its clubs.
German financial services outfit Allianz have also been considered but no deal has been done.
So Chelsea face kicking off their pre-season without a sponsor on their new retro kit.